The company says it has all but abandoned the strategy of getting phone makers to ship its browser on new phones. The company’s focus today is on selling its browser in emerging markets and marketing its various browsers through wireless operators.
Now comes the hard part of integrating HTML5 into Opera and other browsers.
The benefits would also be a boon for browser makers too, putting the browser – be it desktop or mobile – into the center of the action. Instead of download, installing, and launching apps users would spend far more time in the browser.
But Opera says building its product to run HTML5 pages is no walk in the park. It says working within the red-tape-restrictions of standards bodies and in a landscape where competitors must agree on how HTML5 should handle things such as video and touchscreen functions is a challenge.
But it’s Hollywood, not just technical hurdles, which are proving the equally as thorny when it comes to development of HTML5. Hollywood wants Opera and other browsers to support a full set of DRM controls. These controls would make sure the browser can decrypt only non-free music or video that had been paid for, and then that the user could watch and listen to it for a prescribed amount of time.
Naturally, the browser makers aren’t that excited about building this in. One Opera exec told me they want to make a browser that operates on the open Internet and can display or play any content the user decides to consume. That kind of talk sends shivers up the spine of music and movie industry types.
The record and movie industries are notoriously avid (A.K.A. paranoid) about content security on the Web. They fear that delivering paid content on something as connected as a browser might make it easier to steal content.
Standards Body Standoff?