iBook-toting travelers cluttering up airplane seats to edit iMovies, optical mice whizzing around to the strains of Steppenwolf, the awesome presence of Barry White–Apple’s TV commercials are certainly memorable. But do they persuade people to go Mac? We asked three experts–Hoag Levins, editor of AdAge.com; Michael Wilke, executive director of the Commercial Closet Association; and Bob Garfield, analyst and columnist for Advertising Age and AdReview.com–whether Apple should consider advertising different.
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