Thanks to iBook sales, Apple’s European sales were “equivalent to or better than” last year during the holiday season, according to a Bloomberg report.
“Sales were good, but no more,” Pascal Cagni, Apple’s vice president of Europe, said. “We didn’t see the classic spike in sales we usually have for Christmas.”
The exec said that the new iMac, introduced at Macworld San Francisco last week, should help jumpstart European sales after they dipped 25-30 percent last week. Bloomberg said that approximately one-quarter of Apple’s business is in Europe.