Apple is the comeback king of the technology industry, boasting, “a loyal customer base that other companies can only dream of,” according to a
by Lisa DiCarlo.
“Sustainable comebacks in big business are an amazing thing, partially because they are so seldom,” she writes. “It’s rare that a once great company can lose its way (and tons of money) so profoundly and come back stronger than before.”
She considers Apple such a company. Calling our favorite computer maker a “pioneer” that “invented computers for the rest of us,” DiCarlo summarizes Apple’s ventures since Steve Jobs’ return to the company. She also looks at the company’s innovative product line, down to the new iMac.
“While Apple’s market share has hovered at about 5 percent, the company has reestablished itself as an innovator in design and ease of use,” DiCarlo says.