ICM Research has published figures that show Apple to be the second most likely choice for UK computer users looking to upgrade their systems, according to
In ICM’s Tech Tracker November 2001 report, the Future Purchase Plans section shows that 17 per cent of 1,001 respondents may buy a computer in the near future, and 14 per cent of these are considering Apple. In fact, Apple is second only to Dell among most-recognized computer manufacturers. Our favorite computer maker nabbed 22 percent of the test group who were aware of the brand compared to 23 percent who were aware of Dell.
Awareness of all brands is higher in the 35-54 year old age group except for Apple. Awareness of Apple is higher both among females and also among a younger target audience (18-34 year olds).
“Apple’s advertising is achieving some interesting results, with female respondents more aware of its advertising, recalling Apple ads over the past six months,” Macworld UK reports. “Apple scored 11 per cent recognition by females in this category, higher than any other manufacturer. Males were more aware (23 per cent) of Dell’s ads than Apple’s (14 per cent).”
According to the ICM Research study, females seem more likely to choose a Mac as an upgrade option; 12 per cent of those looking to upgrade planned to choose Apple, and 7 per cent Dell. 16 per cent of men chose Apple, with 25 per cent opting for Dell products.
Meanwhile, pre-orders for the new iMac nabbed 6 percent of Japan’s retail market for Jan. 7-13, according to Business Computer News. That exceeded the 4.93 percent of the runner-up system: the Fujitsu Deskpower FMVCE885L. The iBook/600 model (the one with the 12-inch screen, not the new 14-incher) with a combo drive sits in seventh spot on the notebook list, with a 3.03 percent share.