“Internet performance company”
has announced Internet performance and traffic volume changes for Apple’s Web site in the wake of the new iMac launch.
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According to the research firm, Apple’s Web site saw a volume increase of about 107 percent on the new iMac’s launch day — as well a “continued increased” amount of traffic to the site for the rest of the week. WebHancer gave credit to Apple for maintaining Web page load times consistent with its pre-launch traffic levels, which it said reflected “the amount of work Apple’s team put into preparing the site for an onslaught of traffic.”
The company also noted that most users during that time went directly to Apple’s
iMac Web page, clearly demonstrating that the new flat panel computer was the cause in the traffic increase. In related news, WebHancer also noted that Time Magazine’s Web site — which had an exclusive article related to the new iMac — saw a 200 percent volume increase on the new iMac’s launch day.
Details about the iMac-related Web traffic can be found at
As an interesting sidebar, it’s worth noting that this data is apparently indicative of our Windows-using brethren specifically. Although it can be presumed that the measured performance details would be similar between platforms, WebHancer’s “Customer Companion” client software — which collects the actual info — is only available for Windows, near as we can tell.
WebHancer Customer Companion is used on individual computers to register Web-related traffic information including DNS lookup times, TCP connects, response times, network round trip times, load times, connection delays, and access speed. The company claims that more than 16 million copies of the software have been downloaded.