(For those new to the column, Forward Migration is our term for companies moving from Wintel machines to Macs — or at least adding or increasing the number of Macs they use. A Forward Migration Kit is an overview of Mac OS products for a particular occupation, such as photography, optometry, etc.)
Award-winning sound design and music company
Endless Noise, a bastion of Mac fans, has announced details of their music composition, mixing and sound design work for a series of radio spots produced for Kirshenbaum Bond & Partners that that first aired in U.S. major markets during the holidays.
Each spot is set in a nightclub and involves a unique form of jazz music beginning in discord before harmoniously blending into smooth melodies. At that point in each spot, the voiceover says: “There are times when communication exists on a higher level. Hennessy Privilege VSOP, more harmonious, more elegant, more intense.” You can
listen to the spots online.
Macs were at the heart of the composition process. The mixes were mastered at LA’s The Village recording studios.
Creative director Jeff Elmassian does most his work on a Power Mac G4 using ProTools for audio editing, SampleCell for sampling and Studio Vision for sequencing before heading to LA’s The Village for recording and final mixing, he told MacCentral.
Endless Noise’s Creative Director Jeff Elmassian led his team as music composer. Others involved in the project include Kacy Palmieri as producer, Barry Goldberg as engineer and Nate Jenkins as sound designer.
Originally established in Santa Monica in 1993, full-service music and sound design company Endless Noise was re-launched in 2001 to compose and produce music and sound designs for feature films, TV programming and commercials.
In other news, the LA Lakers seem to be fans of Apple products, or at least the iPod. Lakers fan Y. Andrew Naka pointed us to a news report he saw this week.
“I know now why they are the two-time defending NBA champion: they are huge (literally) iPod users, hence Mac users,” he said. “I was watching a local sports show called Southern California Sports Report on Fox Sports West this week, and there was a segment documenting how the Lakers players spend time-off when they travel on the road. Shaquille O’Neal and Rick Fox were recommending iPod to fellow players, Samaki Walker and Jelani McCoy. So they went to Apple Store at Mall of America in Minnesota, and an Apple Store staff demonstrated how to use iPod to the camera.”
The segment ends with those players showing off two shopping bags with huge Apple logos to the camera.
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