David Sroka of Philips Semiconductors has been named the new marketing chairman of the
1394 Trade Association, a worldwide organization dedicated to the advancement of the IEEE 1394 multimedia standard (that’s FireWire to Mac fans). And Brian Eble is the association’s new director of marketing and communications.
Sroka is a member of the 1394 Trade Association’s board of directors. He serves as North American Marketing Manager for Wired Connectivity at Philips Semiconductors in Albuquerque, where he has been employed for the past nine years. He has a total of 17 years in the electronics industry, with broad engineering and marketing experience in ASICs, FPGAs, wired connectivity and multimedia products.
“The IEEE 1394 standard is entering an exciting new phase, with the advent of the 1394b specification, which boosts bandwidth, distance and many new features,” Sroka said after being named to the new position. “In addition, the standard has emerged in the wireless and automotive sectors, and is more popular than ever in the consumer and PC product markets.”
Eble comes to the association from Molex, where he worked for over 12 years in a wide range of marketing and communications posts, most recently as manager of corporate communications. Before this, he worked with advertising organizations.