Database and e-business infrastructure provider
Sybase, Inc. today announced an OEM partnership agreement with Digital Technology International (DTI). The deal will yield an end-to-end publishing solution for newspaper production that utilizes Internet-enabled Open Client software for the Mac, according to Sybase.
The system utilizes Sybase’s Adaptive Server Enterprise (ASE) 12.5 product, which manages advertising and editorial data, including content, graphics, logos and photos.
In announcing the deal, DTI CEO Don Oldham indicated that his company’s clients are primarily Mac users. Oldham claimed that before the advent of DTI’s own AdSpeed application, enterprise-class relational database management systems didn’t offer Mac clients.
“Designers often prefer to use Macintosh platforms for print layout and design, so having a database that supports that platform is essential. The Sybase/DTI solution has enabled newspapers to save a tremendous amount of time and money with access to a relational database, while continuing to use their platform of choice,” said Oldham.