London-based Easypress Technologies today published a 26-page strategy document it calls “Maximising the value of QuarkXPress content.” The document is available as a free download in PDF format from their Web site, and it’ll also be onhand at the company’s presence next week at Seybold Seminars in New York.
It’s the first in a new series that Easypress plans to make available which will cover issues surrounding the adoption by publishing companies of XML, or Extensible Markup Language. This first installment examines the processes used and the challenges involved in getting content out of QuarkXpress and into an XML-based format.
Why is Easypress interested in this area? Its flagship product is called Atomik — it’s a suite of software tools designed expressly to convert QuarkXpress content to XML. Easypress’ eponymous software is a content management system based on an Application Service Provider (ASP) basis.
If you’re planning to attend Seybold Seminars at the Jacob K. Javits Center in New York next week, look for Easypress Technologies in booth 439.