Unlike the advice Dustin Hoffman’s character received in “The Graduate,” the future doesn’t seem to be so much in plastics as the Internet.
By the end of 2002, over 600 million people will access the Internet worldwide, spending more than US$1 trillion dollars, a new study (“The Internet Mosaic: One World, Many Nations “) from IDC reveals. This data, generated by version 8.1 of IDC’s Internet Commerce Market Model, indicates that the Internet is alive and thriving despite difficult economic times. However, “the concept of the Internet as a great unifying force, allowing businesses to reach the most remote corners of the globe via one medium, with one message, has developed more into a reflection of the diversity that exists throughout the world,” IDC reports.
Once Internet users had a similar profile, but now we’re all ages, all education levels, all occupations, and from all countries, Carol Glasheen, program VP of IDC’s Global Research Organization, said. Consequently, businesses utilizing the Internet must understand the variations and complexities of Internet use in each country “if they are to capture the vast opportunity afforded by the Internet Mosaic,” she added.
According to IDC’s research: