Seybold: Engage debuts ApprovalServer 1.2

Engage Inc. has announced the addition of a new version of a product in its line of content management and ad serving technology — ApprovalServer 1.2. The software has been developed to help marketers, retailers and publishers to proof, correct and approve content for delivery across multiple channels.

ApprovalServer is designed to combine with Engage’s ContentServer software, a database system for providing digital asset management and workflow automation. It also interfaces with Engage’s PromoPlanner software, which has been specially designed to help marketing departments manage promotions.

ApprovalServer 1.2 features customizable user interfaces, enhanced navigation, support for multiple page documents, rich media support, enhanced user or group administration support and annotations including priority, privacy and file uploads.

Other features include:

The ability to have multiple approvers view, collaborate and annotate materials simultaneously;

New automatic notification features that alert the whole team of content approvers there are specific approvals requiring their attention;

The ability to exchange, share and collaborate on content in a secure fashion;

Real-time integration with production teams;

The ability for approvers to browse and sort proofs by title or thumbnail;

The ability to create previews and thumbnails of Engage’s ContentServer elements;

ApprovalServer 1.2 is expected to be available in the third quarter of 2002.

Look for Engage Inc. at Seybold Seminars in booth 1029. The event runs through Friday, February 22nd and the Jacob K. Javits Center in New York City.