has announced the release of Atomik 3.0, the latest major version of its QuarkXPress to XML conversion software. The company is also debuting Atomik 3.0 as a developer edition.
Easypress Technologies director of product strategy Nick Reed explained that publishers who need to move content into cross media workflows are looking for ways to get content from QuarkXPress into what he described as a media-neutral format.
“Atomik 3.0 is a must have for any publisher either reusing or aspiring to reuse QuarkXPress print content on the Web or in other media,” said Reed.
New to Atomik 3.0 is the ability to handle character-level content extraction. Previous versions were able to extract content into XML at a paragraph level. Now, Atomik 3.0 offers either character or paragraph-level content extraction. Content such as an e-mail address, telephone number of the name of a person within a paragraph can be extracted into discrete XML tags.
Users are able to create their own character-level extraction rules. The rules themselves can be based on QuarkXPress character style sheets or on the text’s typographical properties — font type, size or color. Easypress Technologies said that this reflects the way that designers use QuarkXPress, thus minimizing the impact on existing workflows.
Atomik 3.0 also provides greater user control over how Atomik extracts content from QuarkXPress. Users can specify percentage tolerance levels to help Atomik distinguish what constitutes inline content. Users also have three different types of content matching — style only, style and attributes, and attributes only. The new version can also handle one-click filtering of style sheets and XML elements, control over ruleset locations and the option to extract all content from textboxes, even if the text overruns.
Another new feature of Atomik 3.0 is its ability to handle errors through automated content reports. Users have the ability to specify what type of content should be considered a user error. That content is then exported automatically to a content proofing file.
In related news, Atomik 3.0 has been selected as a Hot Pick by the Seybold editors at this week’s show.
Atomik 3.0 costs US$6,995, £4,995 or €8,092 depending on the country of purchase. Multi-user pricing is available.
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