On February 28, 2002, a hundred of the world’s foremost photojournalists, representing 18 countries, will take part in one of the most ambitious photographic projects ever attempted: to document the entire continent of Africa on a single day. Africa has 53 countries, a billion people and more than 800 distinct ethnic groups.
Apple is sponsoring A Day in the Life of Africa, organized by the producers of the best-selling ” Day in the Life ” photography books. Apple hardware and software will be used by the group to organize the photographs taken in Africa.
Apple will provide five Power Mac G4s running Mac OS X, Final Cut Pro 3, iPhoto and other iApps as needed. Additionally, five 17-inch Apple Studio Displays and one Apple Cinema Display will also be provided.
According to an Apple spokesperson the organizers of A Day in the Life pitched this project to them because of the Mac’s powerful and intuitive platform for creating, organizing and sharing digital content.
The photographers will be supplied with Olympus digital cameras and Lexar Media CompactFlash. A Day in the Life of Africa marks the first time the series has gone all digital.
The team of photographers will include several Pulitzer Prize and World Press Photo winners, as well as 20 members of the prestigious Magnum and VII photo agencies.
A Day in the Life of Africa will result in a book, website and traveling exhibition that will represent the most wide-ranging look at Africa ever assembled, according to the organizers. The book, to be published in November 2002, will include a foreword by Nelson Mandela.
All publishing profits will be used to fund AIDS education programs in Africa.
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