With the new iMac and Mac OS X, Apple has a chance to make footholds into the corporate market once again.
Or not. Depends on which columnist you read.
Writing for Fortune , columnist Stewart Alsop (who has a new iMac on order) thinks Apple can make progress in an area dominated by Wintel systems. He lists four reasons why:
However, Charles Haddad in his latest Byte of the Apple column for Business Week Online says that Macs and businesses just don’t mix. He thinks that Mac OS X, with its UNIX roots, is rallying Apple for a renewed assault on the corporate market. Then there’s the Mac version of Microsoft’s Outlook e-mail program, which offers appeal to business markets. But he doesn’t think these factors will help Apple gain corporate marketshare.
“The Mac’s best features — stunning graphics, stylish design, and ease of use — are what corporate purchase managers value least,” Haddad says. “What they favor are cookie-cutter PCs at rock-bottom prices. Macs, I’m afraid, are never going to undersell these IBM clones. Nor do the Mac versions of Outlook, Word or Excel offer much that’s different from their PC equivalents. So why should corporate IT managers switch platforms, given their priorities?”
Mac OS X will help the company hold onto to its “few” corporate customers and may convince some companies and school systems to keep supporting both PCs and Macs, he thinks.
“But these markets aren’t worth a huge new investment. Apple’s money would be better spent expanding the lead it already has in schools, publishing, entertainment and the arts,” Haddad writes.