Macworld UK reports that Apple is collaborating with UK-based computer retailer PC World to help get Mac software some better shelf space.
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The two companies have joined forces to install Mac-only software sections in more than 100 PC World stores spread throughout the country. The sections are going to carry up to 30 Mac software titles both from Apple and third parties, according to reporter Dominique Fidele. Content will include games and reference titles, utilities and system applications.
Fidele reports that the Apple software specialty stand will launch in May, with a regional rollout starting in London. A prototype version of the stand was launched in PC World Luton late last year.
PC World marketing manager Tom Guy told Macworld UK that the new effort was conceived months ago in order to help the store chain customer’s differentiate between PC and Mac software.