Apple ranks number three on Fortune’s ”
America’s most admired companies ” list in the computer/office equipment category.
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Our favorite computing company ranked first for innovation. In other categories, it ranked fourth for employee talent, third for use of corporate assets, fourth for social responsibility, sixth for quality of management and financial soundess, eighth for long-term investment value, and second for the quality of its products and services. The companies that bested Apple? IBM (first) and Dell (second). Ranking below Apple in the computer/office equipment top 10 list were Sun, Hewlett Packard, Gateway, Canon, Xerox, NCR, and Compaq.
For the industry rankings, Fortune used the Hay Group consultancy firm, which took the 10 largest companies (by revenues) in 58 industries, including large subsidiaries of foreign-owned companies. They then asked 10,000 executives, directors and securities analysts to rate the companies in their own industries based eight criteria: Innovation, financial soundness, employee talent, use of corporate assets, long-term investment value, social responsibility, quality of management, and quality of products and services. To arrive at each company’s final score, which determines its ranking in its industry group, Fortune and the Hay Group averaged the scores that survey respondents gave it on these eight criteria.