Apple will do product demonstrations and show off its wares at the upcoming Campus Computer Resellers Alliance (CCRA) Conference and Expo and ConTEX, the NACS Conference on Textbooks and Technology. The expo and conference are combining to form a big trade show devoted to textbooks/course materials and technology products sold through higher education retailers.
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Sponsored by the National Association of College Store (NACS), hundreds of college store buyers representing over 200 schools will attend the event at the Tampa Convention Center on April 18-20. Formerly managed as separate conventions, the joint event will focus on the convergence of textbooks and technology within the higher education market. The combined show will include three days of retail education, a trade show featuring products geared towards technology, and course material professionals, and industry experts speaking on technology, leadership and change in the higher education retailing industry.
Besides Apple, other companies showcasing products and services are Microsoft, Hewlett-Packard, XanEdu, McGraw Hill, NACSCORP and Thomson Learning. More info on the show can be found online.