If you’re a registered Apple Premier or Select developer and you’re going to be exhibiting at this summer’s Macworld Expo in New York, Apple is coordinating an interesting promotional opportunity that can help you put your message in the heart of Times Square: the NBC Times Square Astrovision Program.
This plan helps you get your message out to passersby in Times Square by posting a 30 second advertisement (which your company would have to produce itself) on NBC-TV’s Astrovision screen — a 30 by 40 foot display manufactured by Panasonic which is seen by an estimated 1.5 million viewers per day.
Now, as you might guess, this plan isn’t cheap — it costs anywhere from US$14,560 to $18,480 depending on the rotation schedule. But for that money, your company’s advertisements are seen upwards of 96 times per day, from July 15 through July 21, 2002 — right during Macworld Expo week.
There are more than 12,000 hotel rooms within viewing distance of the Astrovision screen, and many of them are inhabited during that week by the throngs of Macworld Expo attendees who use nearby hotels during the New York event. There are also multitudes of tourists and other passersby who circumambulate through Times Square each and every day, so it’s certainly a unique opportunity to get the message out about your product to a huge audience.
For more details, visit Apple’s Web site.
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