, Simon Jary recently interviewed Apple Europe vice president Pascal Cagni. Cagni describes the company as “obsessed” with the professional market. His comments come in a new article entitled
IPEX 2002: Apple ‘obsessed’ by publishing.
Cagni said that Apple’s commitment to the professional market is underscored by its appearances at NAB 2002 — the National Association of Broadcasters’ annual conference and trade show — and IPEX 2002, which is currently underway in Birmingham, England.
Apple creative markets director Oren Ziv illustrated the point with a tour of Apple’s display at IPEX, which showed Apple’s and third party Mac developers’ commitment to bring “the complete spectrum” of creation, authoring and design tools on Mac OS X.
IPEX is a print, publishing and media event, so Apple’s booth is populated with products from Adobe, Creo, Hewlett-Packard, Kodak, DiamondSoft, Helios and many others. Ziv pointed to Mac OS X’s support of Java 2, its parsing of XML and color management built into the Quartz graphics layer all as key advantages for media, publishing and print customers.