The Apple Developer Connection
(ADC) is doing more to help new developers bring their products to the Mac platform than ever before. ADC also has several programs aimed at existing Mac OS developers, as well.
Mac OS X opened an entire new group of developers to Apple when it was released just over a year ago. ADC is becoming a facilitator for many of these new developers by offering
resources and contacts
of porting companies that are able to bring applications to Mac OS X.
Apple is also helping the new developers with channel resources, as well as manufacturing and distribution assistance.
The new Apple retail store theatres are becoming a tool that Apple is promoting with their current developers. ADC developers have the opportunity to showcase their products in the Apple retail locations, giving product demos and answering customer questions.
Through its work with news organizations like Macworld Magazine, ABC News and others, Apple also seems willing to help developers get the word out to the general public about their products.
For more information on ADC Membership,
visit Apple’s Web site.