Native Instruments and Steinberg North America have decided to amicably part ways on May 1, 2002. Up until now, Native Instruments’ music software has been distributed in North America by Steinberg. Beginning in May, Native Instruments plans to handle the effort itself, from its Los Angeles, Calif. office.
Native Instruments said is looking to strengthen its position in the US musician and pro-audio market, while Steinberg said it wants to focus more on expanding its own technology base and product line. In a statement, executives from both companies complimented each other, praised their years-long distribution partnership, and expressed wishes to work together in the future.
Berlin, Germany-based Native Instruments makes a number of tools for DJs and electronic musicians looking to expand their repertoires with new sound effects and sound generation technology. The company’s products include Reaktor, Dynamo, Absynth, Pro-52, and more.