TrendWatch published its first issue of the Television/Broadcast Report today. The report covers TV and broadcast stations in the cable, and satellite broadcast markets, television services firms, and recording studios.
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The report is based on original research with owners and senior executives of television/broadcast firms of all sizes throughout the U.S. According to CBS MarketWatch , the report shows that “the primary/most essential operating platform” for television/broadcast firms was Microsoft Windows NT/2000 with 40 percent of the vote of respondents. Windows 95/98 placed second (with 39 percent), and Mac OS 9 or earlier (23 percent), came in third.
Of course, with Apple’s push for Mac OS X and high-end video products (Final Cut Pro 3, DVD Studio Pro, the 23-inch Cinema Display) this could change. TrendWatch reports that the top investment categories for 2002 include studio equipment (41 percent), servers for broadcast/production (31 percent), DVD writer/burners (31 percent) and music/audio software (30 percent).
Also, according to the report, 24 percent of cable TV stations said Avid Media Composer was the software “used most often” for video production/editing work. And 62 percent of the recording studios surveyed named Digi Design’s Pro Tools was the software “used most often.”