A current collaboration between the Positive Tone music label, Apple and the Limkokwing Institute of Creative Technology could unleash a new-wave of music-video-maker in Malaysia, according to a TechCentral
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Apple Malaysia marketing manager Helina Yow hinted that this could be the start of many other projects and that they would be “open to more collaborations with the music industry.” For the most part, Malaysian music videos have been completed as “charity jobs” by advertising professionals, but the collaboration could change this, TechCentral said.
Under this first project, four students of the Film & Television faculty at Limkokwing will direct and edit a new music video by local alternative rock group OAG using Mac hardware and Final Cut Pro 3.
Positive Tone’s A&R manager Peitro Felix said that the Positive Tone-Apple-Limkokwing collaboration could put creativity in the hands of “young and hungry creative individuals who were not tainted by the advertising world.” He told TechCentral that “by allowing a group of amateurs, in this case, Limkokwing students, to shoot OAG, we are again being experimental in our approach for fresh ideas and new video concept.”