Apple UK’s strategy to increase its market share by focusing on retail sales is showing signs of success, according to
. In fact, an IDC report released May 16 reported a 21.2 percent year-on-year growth in the company’s unit sales.
This means Apple’s share of the UK personal computer market jumped from 2.5 percent last year to 3.2 percent in the first quarter of 2002. Mark Rogers, Apple UK’s managing director, said that the growth was partly due to the company’s expanded retail presence, including such initiatives as the increased presence of Mac software in stores.
Apple has partnered with Softline, a software distributor, to display a wide range of Mac software in leading UK retailers, including PC World. Kevin Doorley, managing director of Softline, told MacUser that initial results were “very positive,” but that the real “proof of the pudding” will come in the Christmas quarter, when consumer spending is always highest.”
IDC’s UK market data mirrored worldwide figures released last month. A 5.4 percent increase in unit sales is attributed by analysts to the release of the LCD iMac and Apple’s move into retail in the US.
These numbers are especially impressive considering that
is reporting that overall personal computer shipments in the UK, Germany, and Spain continued their descent in the first quarter of 2002.
Again based on research from IDC, Macworld UK reports that PC shipments (both desktop and notebook) in the UK fell four percent to 1.68 million in the first quarter of 2002. Desktop shipments dropped 8.1 percent to 1.19 million, while notebooks jumped 10.3 per cent to 441,000. In the notebook sector, consumer shipments rose 46.2 percent, while business shipments grew only 4.6 percent, again reflecting overall cautious corporate IT spending.
Germany, Europe’s largest personal computer market, continues to battle a recession that overcame the country at the end of the third quarter of 2001. Business and consumer confidence reached its lowest level in eight years, with desktop shipments in both sectors reporting double-digit decline, Macworld UK reports. And in Spain, personal computer shipments in the first quarter of this year were down 8.1 percent year-on-year, at 380,000 units.