Apple has won the Plastics Industry Award for its excellence in design, as well as Design and Art Direction (D&AD) awards.
At a ceremony at London’s Hilton Hotel last week, Apple was awarded the Consumer Product Design of the Year, sponsored by DuPont Engineering Polymers, according to
Macworld UK .
The company was honored for its the Power Mac G4, Pro Mouse and Cinema Display. “Apple’s design was in a class of its own, with both design concept and execution scoring very highly. Everything about it, including its packaging, exemplified quality. In the view of the judges, the product’s ability to meet so accurately and consistently the range of scoring specifications meant it was the obvious winner.”
Apple also collected its award yesterday from D&AD, a professional association and education charity that represents the UK’s design and advertising communities. Apple CEO Steve Jobs was on hand in London to accept the awards. Jobs’ secret visit marked Apple’s consistent four-year record of having its design achievements recognized by the D&AD, according to
Macworld UK. The iPod took a much-coveted Gold Award, “marking a major achievement in the eyes of the 230-strong judging panel,” the article said.
Apple’s iBook and PowerBook G4 Titanium took Silver awards. No other company has received such consistent recognition from the society. D&AD Jury foreman Dick Powell told Macworld UK that “well-designed products continuously remind you of their excellence. Apple has long understood this — investing heavily in Emotional Ergonomy that rewards consistently.”
A D&AD Award is an internationally recognized benchmark of success. Over 18,000 pieces of work were submitted this year from over 50 countries. 684 pieces of work were selected for publication in the 40th D&AD Annual; 88 received Silver Nominations, 38 took Silver Awards, and just three Gold Awards were presented.