“These are not actors, they’re real people who have switched from PCs to Macs, telling their story in their own words,” said Steve Jobs, Apple’s CEO. “More people are interested in switching from PCs to Macs than ever before, and we hope that hearing these successful switchers tell their story will help others make the jump.”
The TV ads can be seen today on major cable networks like ESPN, CNBC, Comedy Central and Fox News and will appear this week on ABC’s Boston 24/7 and The Drew Carey Show, as well as NBC’s ER and NBA Finals broadcasts. Print ads are in this week’s issues of Time and Newsweek, and will appear this month in a number of other major magazines.
The ads feature “a cross section of Windows switchers” — eight folks ranging from a college student to a writer to a Windows network administrator.