The Omnicom Group, a strategic holding company that manages prominent global advertising agency networks, has announced a billion dollar plus deal with The Walt Disney Co. that will secure television spots on Disney-owned networks including ABC, ESPN and other outlets, according to the
AP reports that the deal will secure TV ad spots over the next year for Omnicom’s media agency clients including Apple Computer — during prominent events to be broadcast on ABC like the Super Bowl and the Academy Awards. The amount spent handily eclipses a previous high-water mark set by Procter & Gamble when it spent US$300 million with Viacom to advertise its products on CBS, MTV, Nickelodeon and other networks.
The deal kicks off this October, in time for the fall TV season, and runs through September of 2003. Neither Omnicom nor Disney gave a specific breakdown of how the huge budget will be spent.