Apple’s Creative Web site has published two new articles that may be of interest to people involved in the music industry. The articles, written by Manfred Ruerup, CEO of Steinberg and Sven Junge, CEO, Emagic, discuss the benefits of the Mac and their plans for Mac OS X.
Ruerup said that Apple’s newest line of Power Mac G4s
is perfectly suited to running high-end, native audio solutions. He also noted that Steinberg is putting all of their efforts into porting their main products over to Mac OS X.
“That is what our customers are expecting from us and it’s part of our future strategy,” said Ruerup. “With both Cubase SX and Nuendo soon to be running on Mac OS X, music and media production has never been easier or faster.”
Cubase SX is fully optimized for the dual processor Power Mac G4 and will be available soon for Mac OS X. Nuendo, also coming to Mac OS X in the near future, can “take full advantage of as much power and speed as the Power Mac G4 can offer,” according to Ruerup.
Sven Junge noted musicians
such as Chemical Brothers, Depeche Mode, Madonna, Michael Jackson, BT, Jamiroquai, Puff Daddy and Björk have used Emagic and a Power Mac G4 in the production of their hits.
“Our new music production suite for Mac OS X will support many new Mac OS X features, such as memory protection for increased system reliability, the new graphics engine with transparency and flicker-free performance, real-time window sliding, and improved memory management,” says Dr. Gerhard Lengeling, Emagic founder and chief developer.
Many musicians these days prefer to use the PowerBook G4 instead of the traditional desktop machine. “All songs on ‘Alive in an Ultraworld’ were recorded at soundchecks and gigs on a PowerBook using Logic. Technology changes, and you really have to stay up with it. Once you start using a medium that’s that simple, that quick — it’s very difficult to go back; especially with all the editing and work that I do on my music,” said Rock guitarist Steve Vai.