Adobe Systems Inc. will not be attending the upcoming Macworld Conference & Expo being held next month in New York City.
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Adobe is the second company in two days that confirmed for MacCentral they would not be attending the summer show. Yesterday,
representatives from Macromedia Inc. said they would not be attending the show.
Adobe is not pulling out of Macworld Expos altogether, just the East Coast show.
“Adobe is not exhibiting at the Macworld New York show this year, but will continue to exhibit at Macworld San Francisco,” Kevin Burr, vice president of Corporate Communications, told MacCentral. “Like many companies in today’s economy, we’ve re-focused our tradeshow resources on a few select shows that will give us the most significant return on investment. The West Coast show has traditionally been more successful for us, since we’re able to reach more Adobe Macintosh customers.”
Like Macromedia, Adobe has released many products for Mac OS X in recent months that many Mac users would like to see in New York. Most notably Photoshop 7 was unveiled in February, adding many new features and Mac OS X compatibility.
“While it’s unfortunate that Adobe will not have an exhibit at the New York event, we are looking forward to hosting hundreds of exhibitors with thousands of great Mac products at the world’s most comprehensive Macintosh OS event,” Rob Scheschareg, vice president, sales, marketing and product development, IDG World Expo, told MacCentral. “We expect another very strong Macworld in July as it’s traditionally a very well-attended event.”
Macworld Conference & Expo comes to the Jacob K. Javits Center in New York City from July 15-19, 2002.