today announced plans to totally revamp its printer and imaging business between now and early next year, as the company rolls out more than 50 new products to replace the devices in their current lineup.
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The majority of the US$1.2 billion to overhaul the line is being spent in manufacturing-related costs, with the remainder focused on research and development as well as marketing.
The first new products in the new lineup include the HP Deskjet 5550, 3820, and 3420 color inkjet printers. The 5550 is a $149 six-ink printer that sports Photoret IV technology 4800 DPI resolution which HP said produces photo-quality images. The 3820 and 3420 are models that offer 4800 and 2400 DPI resolutions respectively for more value-oriented customers, priced at $99 and $79 respectively.
Hewlett-Packard said all three models should ship in early July. Connected via USB, all three new models are compatible with Mac OS 8.6 or higher, including Mac OS X.
Calling today’s announcement “a defining moment” in HP’s imaging business, HP chairman and CEO Carly Fiorina said, “Today’s announcement is the upshot of a major R&D and manufacturing effort designed to make technology a more natural extension of how we live and work by engineering our products explicitly for simplicity and ease of use.”