newest ad campaign aimed at bringing Windows users to the Mac platform
features ordinary, real-life people that have actually made the switch. The ads feature “a cross section of Windows switchers” — eight folks ranging from a college student to a writer to a Windows network administrator.
The new ad expands the featured real people to the publisher and vice president of
The New Yorker Magazine.
“These are not actors, they’re real people who have switched from PCs to Macs, telling their story in their own words,” said Steve Jobs, Apple’s CEO, in announcing the commercials.
David Carey is featured in the latest ad, which began airing on national television last night. The latest ad looks no different than the previous eight that have been running in primetime over the past couple of weeks, except Carey may have slightly more prominence than his predecessors.
“I take lots of digital photographs and digital video,” Carey said in the ad. “I travel a lot with my job and now I bring my family with me on my iBook. I’m a magazine publisher — my name is David Carey.”
In keeping with Apple’s previous ads no mention was made of the company that Carey worked for. Apple’s Web site has not been updated with Carey’s QuickTime video or other information on his advertisement.