Jill Avery-Zuleeg, inspired by her 3-year-old son, Tanner, has created a self-help video series for kids to self-motivate them to discover their own capabilities and become self-empowered by doing things independently. And she used Apple technology to create the series.
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Avery-Zuleeg, aided by Carmela Zamora-Robertson and Michelle Free, her friends, former co-workers, and moms themselves, started a company called, “All By Myself Inc.” They created the “All By Themselves” project in iMovie, on two PowerBooks. They also used Photoshop, Illustrator, Flash and QuickTime in the process. The animation for their “Buddy the Lady Bug” was done in Flash and then converted to DV in QuickTime, so it could be imported into iMovie.
“This project could never be any done any other way than with all Apple products,” Free said in an
Apple Hot News article.
Zamora-Robertson noted that it took a little while to edit, but that they had a pact that for the first video: all three of them all had to be there for the editing. As a result, they put in some long hours, especially for the first launch at Babies 2000 (an international trade show for juvenile products). The trio learned about the show just four weeks prior to the date of the convention. However, with the help of their PowerBooks, they were able to prepare for the convention in just three weeks.
“We did all of the banners, mailers, and other marketing materials in Illustrator and Photoshop on the Mac,” Robertson told Apple.
The launch went well, and the videos are now available in several stores around the US and through Kiddie World and Tiny Tots in the Campbell, CA area. Further, the videos are also available over the Internet via the
company’s Web site. The trio is now looking at doing videos in other languages for international distribution, according to the Apple Hot News article.