Last month MacCentral brought readers news about Newer Technology’s rebirth. A new company has risen from the old as Rick Estes, the company’s former vice president of operations, bought the rights to the company from the bankruptcy court. Now new details have emerged about Newer’s product plans.
As part of Estes’ acquisition, he acquired all the intellectual property rights of Newer Technology. That includes copyrights, patents and engineering design work, and he plans to put some of those existing plans — specifically some of the company’s MAXpowr upgrades — back into production.
“The long term business plan is to build a better Newer Technology through new product introductions as well as producing those upgrades that were the basis of Newer’s success,” said Estes in a recent statement.
Promising to learn from the problems that brought Newer’s former incarnation down, Estes added that reintroducing Newer products to the Japanese and European markets is a priority. He indicated that Newer is rehiring former employees to assist in the company’s reinvention.
Newer is currently in the process of building a sales distribution channel, and has updated the Web site to once again include drivers and utility software for existing Newer products.