Apple will open a new retail stores in Long Island on July 20, according to a
Located at Roosevelt Field Mall in Garden City in an old FAQ Schwarz building; it will join a SoHo store slated to open in Manhattan. Both openings coincide with next week’s Macworld New York expo. The SoHo store, which will be Apple’s largest retail store to date, will be located in a former post office building. It will open on July 18. Check out our
July 3 article
for more info on the SoHo article.
Joseph Beaulieu, a stock analyst with San Francisco-based investment advisory Morningstar Inc., told Newsday that the new stores are designed to allay the fears of Windows users who might be interested in switching to a Mac but are nervous about its different operating system. “Being able to take that product for a test drive is a good way for Apple to win over new customers,” he said.
Charles R. Wolf, an analyst at Needham & Co., estimated that about half of the customers at the new stores are non-Mac users, but a “fairly significant percentage” probably don’t end up buying anything.