And we’re sexier too. CNet’s Ian Fried reports that
a new study
put forth by market research firm Nielsen/NetRatings finds that we Mac users are better educated and make more money than our Windows-using counterparts.
The study also finds that we’re a more Web-friendly bunch, with more than half polled having more than half a decade of Web surfing experience. What’s more, we’re disproportionately more likely than the general population to have made our own Web pages, and a bit more likely to buy stuff off the Web too.
Nielsen/NetRatings said that more than 70 percent of Mac users online have college degrees, compared with a bit more than 54 percent of the general Web-surfing population. This and the previously mentioned factors combine to make Mac users a marketer’s dream, said NetRatings director and principal analyst TS Kelly, especially when they’re targeting a new or upscale product.
Nielsen/NetRatings has Apple as a client, though they were careful to point out that this report wasn’t commissioned by them, and Apple wasn’t aware of the findings prior to the report.