Writing for The Boston Globe , Hiawatha Bray said that
expectations are low on Apple’s second quarter financial results, which will be posted after the close of the stock market today.
Apple has already revised second quarter guidance to suggest that it will come in significantly below earlier expectations — perhaps as much as US$200 million less than they thought.
Market analyst Roger Kay told Bray that Apple sales “fell off a cliff” during the second quarter. Bray suggested that the problem is that Apple is finally experiencing the same economic slowdown as the rest of the PC industry.
Despite dour-looking financial forecasts, said Bray, Apple is aggressively pushing forward with new efforts to win the hearts and minds of computer-buying users. The store opens its first New York City location this week, and is expected to demonstrate the latest version of Mac OS X 10.2, QuickTime 6, and other as-yet-unrevealed technology at this year’s show.