Ash, the Irish guitar rock band, has kicked off its first American tour in five years, riding the wave of their new hit, “Girl From Mars.” The four-man band, which has two platinum albums in Europe, is “pretty much a Mac-fascist band,” according to Mark Hamilton, bassist, co-founder of the band, and the owner of a Titanium PowerBook G4.
“We use Macs for everything,” he says in an Apple Hot News
story. “Tim Wheeler [the main songwriter] uses ProTools LE and he’s got the MBox. We can record anything in the back of the bus.”
Whenever the group releases a new single in the UK they release an accompanying DVD as well, with 15-20 minutes worth of film footage. Much of the video is shot on the road with a Canon XL1 camera and edited with Final Cut 3. Ash also uses Macs for the band’s artwork and merchandising.
“With the Mac, you’ve got complete creative control over every aspect of what you’re doing,” Hamilton said.