“Perhaps they thought our Genius Bar dispenses something other than advice,” proclaimed Apple in a full-page advertisement taken out in the New York Times this week. The company said it’s drawn a remarkable 100,000 visitors to its SoHo store since the retail location opened last month.
Apple’s SoHo store — located at the corner of Prince and Greene Street — is the first Apple retail location to open in New York City. The store was opened with much fanfare the same week in July that Macworld Conference & Expo took place at the nearby Jacob K. Javits Center.
Considerably larger than most other Apple stores, the SoHo location features unique embellishments not found in other Apple retail spots (except The Grove) — an all-glass staircase that leads up to an expansive second floor, and a theater area featuring movie theater-style red velvet-lined seats. The SoHo store has been a popular draw for Mac enthusiasts and passersby alike since it opened last month, and drew lines of Mac users that wrapped around the block for last week’s release of Mac OS X 10.2, “Jaguar.”
“Whether you came because of the shopping, the free classes, or the misconception that our Genius Bar serves something besides free advice, you’ve given us the warmest welcome we could ask for,” said Apple. “Thank you.”