Apple said today that it would debut six new ads for its
this weekend, during CBS’s broadcast of the U.S. Open tennis tournament. Apple said the new ads feature “switchers” including an attorney, a veterinarian, a trucking company owner, a software manager and two students.
“Our Switchers campaign has clearly resonated with viewers because the response has been nothing short of phenomenal. We are thrilled to have these real people stand up to tell their personal switching stories to the entire country,” said Apple CEO Steve Jobs.
Apple said it would continue to run the television ads through the fall on major broadcast networks including CBS and NBC, as well as cable stations like CNN, VH1, Comedy Central, Discovery Channel and ESPN. Look for print ads coming the middle of this month in Time, Newsweek, BusinessWeek, Fortune, The New Yorker and Rolling Stone.