If you’re not planning to watch the U.S. Open on TV this weekend, there’s still a chance for you to see Apple’s new crop of “Switch” television ads the company announced earlier this week. They’re available for viewing on Apple’s Switch Web site too. Ten ads have been grouped together on the site, along with another 11 that were already there.
Some of the original Switch ads featured folks in creative fields and garnered criticism for “preaching to the converted;” people in those fields who already know the benefit of Macintosh use. Apple seems to have taken the criticism to heart, as the new ads run the gamut from a lawyer to a veterinarian who switched their practices to Macs; a trucking company owner who appreciates the Mac’s digital media device support; a software products manager who shows off a family photo album he made with iPhoto; a cop and college professor; and a woman who said she “saved Christmas” with her PowerBook and dad’s digital camera.
The group of ads also feature three students. Hamilton Morris and Ellen Feiss were previously been featured during Steve Jobs’ keynote presentation at Macworld Expo in July (Morris talks about his iPod, and Feiss complains that her PC ate her homework). Reformed Mac hater Jeremiah Cohick joins the youth brigade as he talks about being the only Mac user in his PC-using household.
All ads can be viewed in QuickTime on Apple’s Web site. You can also read their stories from links on their individual Switch pages.
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