Apple has identified India and Malaysia as its fastest growing markets in the Asia Pacific region and is positioning its computers as alternatives for both home and business users, Hoovers’s Online reports.
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Albert Lam, Apple’s managing director, is quoted as saying that the company feels it can make headway in this area because of the “ease of use” of its operating system (though, interestingly, he mentions Mac OS 9 rather than Mac OS X). He’s also quoted as saying that Apple will set up “a few” dedicated Apple Centers (specialized retail stores) in India by October.
Hoover’s Online reported that Apple would be focusing its retail efforts on major cities in India such as Delhi, Mumbai and Bangalore. It’s not that Apple doesn’t see a market in smaller towns, but wants to focus on increasing their presence in large cities, “before moving down the line to smaller towns in India,” Lam is quoted as saying.
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