|<?php virtual(“/includes/boxad.inc”); ?>
The person most people will recognize right away is professional skateboarder, Tony Hawk. Talking about his Mac, Hawk says he uses Final Cut Pro to make movies of his oldest son skating and also uses the application for all of his skate videos.
Professional surfer, Kelly Slater is also featured in the latest round of ads. Similar to how Hawk makes skateboarding movies, Slater uses his Mac to make surfing movies on his Mac. “I’ve never done this stuff before, it took me about an hour to edit — Pretty easy.”
Other people featured in the new ads include DJ Qbert, a professional scratch DJ; Gianni Jacklone, an IT Director; and Richard Ziskin, an umbrella manufacturer.
With Hawk and Slater’s ads, Apple included footage of the two performing various tricks on their respective boards — otherwise the ads resemble the other switch ads the company has released in the past few months.