Macintosh Business Unit
(MacBU) today launched a new ad campaign promoting the company’s Office v. X suite of applications.
The ads, which portray Macs and PCs sharing a meaningful friendship, will launch in Macintosh, business, technology and design publications on October 12, 2002. The focus of the ads is on the importance of cross-platform compatibility and how Office v. X plays the important role of helping Macs and PCs to communicate.
Each of the campaign’s print ads gives the Mac and PC human personas and shows them hanging out together in different environments. The three print ads include:
Check mate. Soaking up the rays by the pool while playing chess together, the Mac and PC are at peace together.
Take-out anyone? The Mac and PC enjoy Chinese take-out while watching their favorite late night flick.
Early bird gets the worm. The Mac and PC enjoy quality morning bonding time as they try their luck fishing.
This is the third promotion in the past week that the MacBU has launched promoting Apple and its Macintosh version of Office. On October 1, the MacBU and Apple announced customers could get
a discounted copy
of Office when they buy a new Macintosh. Earlier this week, Microsoft launched the
search for Ms. M.o.X.i.e.
(Microsoft Office v. X Integrated Experience), a contest looking for the most “nimble, determined, Mac-wielding businesswoman.”