Microsoft Corp.’s Macintosh Business Unit (MacBU) today launched a new ad campaign promoting the company’s Office v. X suite of applications.
The ads, which portray Macs and PCs sharing a meaningful friendship, will launch in Macintosh, business, technology and design publications on October 12, 2002. The focus of the ads is on the importance of cross-platform compatibility and how Office v. X plays the important role of helping Macs and PCs to communicate.
Each of the campaign’s print ads gives the Mac and PC human personas and shows them hanging out together in different environments. The three print ads include:
This is the third promotion in the past week that the MacBU has launched promoting Apple and its Macintosh version of Office. On October 1, the MacBU and Apple announced customers could get a discounted copy of Office when they buy a new Macintosh. Earlier this week, Microsoft launched the search for Ms. M.o.X.i.e. (Microsoft Office v. X Integrated Experience), a contest looking for the most “nimble, determined, Mac-wielding businesswoman.”