United Developers subsidiary MacPlay and UK-based Mac game maker Feral Interactive today announced a partnership whereby MacPlay will distribute Feral’s titles in North America.
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For the short term, the deal means that Mac gamers looking for Feral’s Mac conversions of the “God” game Black & White and the offbeat arcade style action game Sheep will be able to do so through retailers who carry MacPlay products. It also means that Mac conversions of forthcoming Feral games will also find a home alongside MacPlay titles, including the humorous strategy game Worms Blast, the racing simulation Formula 1 Championship Season and the Black & White expansion pack, Creature Isle — all due for release next month.
The exclusive distribution arrangement will hopefully get Feral games onto more store shelves in the lucrative North American market, where Feral has struggled to maintain visibility in the past through more limited distribution partnerships with GraphSim Entertainment and Aspyr Media. In fact, two of the titles MacPlay will distribute for Feral were formerly available to North American gamers through GraphSim — Sheep and Black & White.
Feral Interactive founder David Stephen said his company is excited about the new partnership. “This market is very important to our continued success and MacPlay’s knowledge of the retail channel will help us to position our products more effectively for our North American customers,” he said.
Feral also anticipates releasing several titles in 2003, which will be similarly distributed in North America.