If you want an interesting overview of Apple’s past and present, check out David Clements’ ”
Science & Tech
” article at
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Entitled “Apple’s Place in Home Computing,” the article looks at Apple’s beginnings and offers a history of the company to the present day “Switch” campaign. It also feeds comments and analysis by Ted Friedman, an Assistant Professor of Communication at Georgia State University, who’s written about Apple’s image and media campaigns, as well as current Mac users and other analysts.
“More than ninety percent of the personal and business computers sold in the world today are designed to use Windows, an operating system first developed 15 years ago by the American software giant, Microsoft,” Clements writes. “But Microsoft’s dominance of the market has not prevented another company, California-based Apple Computer, from competing head-to-head, by maintaining a small but durable market share for its distinctive Macintosh computers and operating system.”
And though Apple isn’t likely to dominate the personal computer industry anytime soon, the writer thinks that’s okay. Mac users feel like they belong to an “exclusive club,” Clements says.
He adds that CEO Steve Jobs has reinvigorated Apple with products such as the iMac. Clements concludes that while analysts are trying to guess what Apple will do next, “many experts agree that one key to Apple’s continued success is to remain unique and innovative.”