India’s first reality TV show, Haath Se Haath Milaa (“Let’s Join Hands”), is edited entirely on Apple technology and produced and funded by the BBC. And it’s succeeding in combating the growing problem of HIV and AIDS among the country’s young people, reports an Apple UK Hot News
The show is a joint venture between the BBC World Service Trust (the BBC World Service’s charity arm), the Indian National AIDS Control Organization and Prasar Bharati, India’s public service broadcaster. It runs three times a week and is part of a campaign that spans several other media, including billboard and magazine advertising. Haath Se Haath Milaa is aimed at the Hindi-speaking regions of north India, where AIDS has yet to hit the general population, Apple UK reports.
Mini-DV cameras are used to film the show and Power Mac G4s and Final Cut Pro are used to edit footage. To finish, the DV masters are transferred to Beta for transmission by Doordarshan, Prasar Bharati’s television arm, the Apple Hot News story adds.