Apple Computer Mexico
has seen 25 percent growth in that country during this fiscal year and expects to grow by another 30 percent next year “based on the establishment of new channels to enlarge its presence in the provinces,” according to an
at Northern Light.
Unfortunately, the article gives no details on unit sales, marketshare changes, which Macs sold best, etc. But Nicolás Figueras, director of Apple Computer Mexico, said in the article that to hit another 30 percent growth rate, the company will open a new distribution channel with wholesale company Mexmal “in the next few weeks.” Figueras said that Mexmal was chosen because “it is a wholesale company focused on few brands, as well as having great presence in the provinces and Apple’s shareholders having always been interested in the firm.”
Mexmal President Alfredo Flores said provinces could not easily obtain certain products so it is necessary to open new distribution channels.
Mexico City is home of ExpoMac, the largest Mac expo/show in Latin America.