Macworld UK reports on the first day of MacExpo 2002 in a new article; overall, vendors and coordinators for the show seem pleased with the crowds that are being drawn and the participation of companies.
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The three-day event is half over now — it runs for several hours tomorrow at the Business Design Centre in London, England’s Islington borough. Reporter Jonny Evans noted that lines formed to enter the show before it officially opened on 10am Thursday, echoing Macworld Expo events in New York and San Francisco.
Executives from Dantz, Sonnet and MacPlay were quick to laud the event, noting the importance of Europe and England to their marketing and sales plans. A spokesman for Apple said it’s too soon for the company to commit to a MacExpo in 2003, however, as Apple’s marketing decisions are “based on planning cycles.”
Some vendors are using the event to launch or publicly debut new products, while others are using MacExpo as an opportunity for in-depth training and tutorials for their existing customers.
One of the event’s owners, Bob Denton, said that there’s a possibility MacExpo may move to a larger venue next year, though for the moment, exhibitors are being asked to commit to returning to the Business Design Centre next year.