New movies posted to Apple’s Web site help
illustrate Jaguar’s benefits
in whimsical and entertaining ways.
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Five movies have been posted: Zoom, On the Loose, Junk Mail, Find Yourself and Express Yourself. Each spot demonstrates one aspect of Jaguar’s capabilities: its Quartz rendering technology, support for mobile computing, junk mail filtering, Web search capabilities through Sherlock, and instant messaging via iChat.
Each spot doesn’t overtly preach the features and benefits of each capability; in fact, some are quite esoteric and all are absent of dialogue or much text. Visit the Mac OS X Theater site at the link above for details.